Jordan Millette — Talent Manager

01 / About

The person behind the partnerships

"My favorite part of this work is seeing a brand and creator come together in a way that actually makes sense."

I'm a digital marketer, creator partnerships professional, and content strategist focused on helping brands connect with audiences through social media and influencer marketing.

Over the past three years, my content has generated 6.8M impressions and nearly 200,000 engagements across organic social, paid campaigns, and content strategy.

Today I work in influencer marketing — managing creator partnerships, conducting outreach to 150+ brands weekly, sourcing talent, and executing collaborations for creators with a combined audience of 8M+.

I build relationships, spot trends before they take off, and turn ideas into campaigns that produce measurable results for both sides of the deal.

02 / Content

Short form that performs

Interview clips, quick tutorials, behind-the-scenes, and trend-driven video — built for the platform it lives on and the audience it's aimed at.

Interview

Campus

Feature

General short form

Interview-style clips, quick tutorials, behind-the-scenes, and trend-inspired video. Each piece is tailored for the platform it will live on, following current editing conventions so it reads native rather than imported.

Trend short form

I study what travels across TikTok, Instagram, and Facebook, then adapt it to a brand's voice without flattening it. The result is content that engages on the format's own terms and still says something for the brand.

Trend

03 / Capabilities

What I bring to the table

Influencer Management

Finding partnership opportunities and carrying collaborations from first conversation to final deliverable.

Campaign Strategy

Turning ideas into actionable campaigns built around real goals — content planning through creator partnerships.

Social Strategy

Identifying what content resonates and how brands build stronger connections with their audiences online.

Content Creation

Concepting and producing work engineered around one metric: what makes people stop scrolling.

Trend Research

New trend, platform update, or viral format — already down the rabbit hole, already adapting it for the brand.

Analytics & Reporting

Tracking performance, spotting patterns, and letting the data direct the next content decision.

04 / Selected Work

One partnership start to finish

Featured Case Study Creator × Brand

Piece of Cake Moving

Objective

Source and secure a brand partnership aligned with the creator's audience, content pillars, and personal brand — driving awareness through authentic creator-led content.

My Role

Initiated outreach and built the brand relationship
Led campaign goals and deliverable discussions
Coordinated creator–brand meetings
Managed contracts, timelines, communication
Assisted with planning, filming, and editing

Results

6+ Instagram Stories delivered
1 sponsored Reel executed
Every deliverable posted on schedule
New brand relationship opened for future collaboration

05 / Account Curation

Feeds built to convert

I brand and optimize Instagram accounts to create a cohesive, scroll-stopping digital presence that converts — proven on @jwuprovidence, a 23.8K-follower university account.

Designed highlight branding
Organized weekly UGC takeovers
Designed pinned posts
Instilled posting cadence

Organic

Contributed to 6.8M total impressions across @jwuprovidence content.

Paid

Produced creative assets for TikTok and Meta campaigns generating up to 2.28M impressions per ad, a 5.28% CTR — nearly 3x the industry average — and a CPC as low as $0.12.

06 / References

Don't take my word for it

"Thoughtful, strategic, and highly reliable. She consistently produced compelling, on-brand content while generating more than six million impressions."

Laurie RobertsDirector of Digital Communications — Johnson & Wales University

Jordan brings professionalism, strong organization, and genuine engagement to everything she does. She communicates clearly, follows through on details, and contributes thoughtful ideas. She is reliable, proactive, and a pleasure to work with.

Clara SchwagerDirector of Institutional & University Marketing

Jordan consistently demonstrates strong content ideation skills, bringing fresh ideas to the table and proactively contributing to team initiatives. She has the ability to make an immediate impact and add value from day one. Any organization would benefit from her drive, creativity, and professionalism.

Lenadre MewbornInstitutional Marketing Manager

She consistently impressed me with how fast she worked, her exceptional organization, and her clear, reliable communication. On a university-wide social media audit, she independently managed outreach to over 500 Instagram accounts — completed far ahead of schedule and with complete accuracy.

Marita HurnSocial Media Coordinator